The iSchool prepared me to be innovative and to think innovative, and that innovation starts with trying to solve a problem. And not just to take chances, but how to present them to people that might not be interested initially. ![]() Murray’s deep appreciation for some of the core tenets he took away from the iSchool is evident when he says, “They talked me through being willing to take risks, and taking chances on ideas and being innovative. in sociology, Murray doubled down and dedicated himself to finishing with a B.S. By that time, having nearly completed his B.A. That exercise, among many of the other lessons derived from Katzer, inspired Murray to fully pursue a degree from the iSchool when he returned to Syracuse. Murray appreciated the process of hypothesizing the upsides and uses of social media, way before its current ubiquity, and predicting how to use it to get the city amped up about the idea. ![]() Using the precursor to the modern-day social media industry, he had to sell the scheme to all of the “stakeholders” in England’s capital city. Murray remembers a project assignment that had him endeavoring to bring the NBA to London. He seized the opportunity to take a couple of classes being offered by visiting iSchool Professor Jeffrey Katzer and found the coursework to be surprisingly well-aligned with his interests and career ambitions. ![]() In 1992, Dwayne Murray ’97 was studying sociology through the Maxwell School while enjoying a semester abroad in London, when the School of Information Studies (iSchool) first flew onto his radar.
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